I believe everyone, regardless of their current investable assets, deserves unbiased custom financial advice that fits with their unique goals & dreams.


Do you know that being on top of your finances reduces stress and gives you a feeling of control over your life?
Are you ready to evaluate how your money life makes you happy (or unhappy)? Do you finally want to get to a point where money no longer keeps you up at night? Or are you a person who wants to make sure the money you do have takes you as far in life as it can?

I strongly believe that by combining the desire to succeed with financial preparedness, you can build and live the life that you want. If you are a person who believes that the more you know about money and the more you commit to staying on top of your finances, the easier your life becomes, then I really hope we can work together. Financial planning has its limitations, just like everything else in life. Striving for balance is important. Financial planners focus a lot on saving money, but the truth is that you need to live and enjoy your life and feel good about your money decisions. I hope to become your guide through that process.


You know those inspirational stories about realizing how you are in the wrong profession and changing your life at 40? That is so not me. I am the person with a plan, a back-up plan, and 19 bullet points on how to accomplish that plan. In other words, I get things done.

Before pursuing a Ph.D. in finance, I worked in benefits administration dealing with issues such as setting up medical plans and understanding the tax implications of life insurance.  Currently, I teach finance and financial planning, I do financial plans, I answer all kinds of finance related questions, and I manage money. I also do research about what motivates people to save for retirement, how financial planners can help in that quest and the link between money and happiness. Recently, I wrote a fun book about personal finances. You can find it here:  Mastering Money – A Simple Guide to Achieving Financial Success


I met my husband Michael almost fifteen years ago, shortly after college. Mike is a pilot who also happens to know everything about computers, full blown house remodels, and how to talk to our cat, Kniff. Together, we travel all over the world (well, without Kniff, but he did stay at a Marriott once and wasn’t too impressed), we debate about all kinds of things (according to Mike, he is right about 99.9% of the time), we spend our weekends cooking for our friends (or more like Mike cooks and I wash dishes because I am really good at washing dishes), and we decide what adventures we are going to tackle next.

We have two kids, Christopher and Ryan and I try to teach them about responsible money habits, that no one needs seven sets of Legos, and that attitude towards money is more important than how much money one makes (no, they are not making any money yet).

I believe that travelling is imperative to my existence; going to cycling classes and yoga is just pure happiness, and power walking while listening to financial planning podcasts is my “down time” (but really, who doesn’t relax while listening to the new instalment on annuities?). Throw in a glass of wine and some HGTV and that’s what I call a really good day.


Not everyone has the same dreams and goals in life. Not everyone needs the same advice. My Planning Philosophy is that:

  • Everyone, regardless of their current investable assets, deserves unbiased custom financial advice that fits with their unique goals and dreams. Here is the translation to that aspirational sentence: financial planning is not only for the people who have at least a million dollars to invest.
  • Everyone, regardless of their major in college or path in life, will benefit from being in complete control of their finances. The best way to gain that control is to be as educated as you can about “all things money”. After all, it’s your money and you should be able to keep it, grow it, and enjoy it.
  • Advisors should share information rather than make financial planning look like rocket science. The more you know and understand, the better your life will be. I am just here to help.


We will start by looking at where your money is coming from and where it is going.

We will plan your financial and not so financial life (move to Puerto Rico, anyone?)

We will invest your hard earned money.

We will coordinate with other professionals who can help with things such as getting a mortgage, taxes, estate planning, & insurance needs. Excitement!

Attainable Wealth Financial Planning

  • Jacksonville, FL
  • (904) 994-0454

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