In this episode of Academics and Their Money, hosts Neeka Miremadi and Inga Timmerman sit down with Oliver Schnusenberg, Professor of Finance at the University of North Florida, to explore a career path that has taken more turns than most academic CVs could handle.

Oliver shares how a German upbringing, an early interest in hospitality, and a family full of accountants somehow led him to a PhD in finance, a pioneering course in behavioral finance, and eventually a second act studying neuroscience and mental health. What began as curiosity about why people make irrational financial decisions has evolved into a passion for financial therapy and helping people untangle the emotions behind their money choices.

The conversation dives into the realities of academic life, including how disconnected research can feel from the “outside world,” the slow creep of lifestyle inflation, and why professors often struggle to implement their own financial advice. Oliver explains the three pillars of financial therapy, how attachment styles show up in money conversations, and why CFPs may need more psychology than spreadsheets.

He also reflects candidly on his own financial mindset, his discomfort with debt, and what it means to define “enough” after decades in academia. From hating a car purchase to questioning the purpose of academic research, Oliver brings humor, humility, and a refreshingly honest perspective on what it means to build a meaningful life with money instead of for it.

A thoughtful, funny, and unexpectedly personal conversation for anyone who has ever wondered whether the numbers tell the whole story.